Google base ratings on PPC

[ppc-ninja]

Google has now added Google base ratings on PPC adcopies to indicate further authority of a brand, from what i understand this is only via brand rather than product for the time being. It is said that reviews increase element of trust on a brand and product and increase engagement and ROI many times fold if a review is good, somehow we seem to trust a strangers word and experience over our own logic when making a purchase decision!

This will be huge for the e-commerce businesses community, it's also a very sneaky way to increase usability on Google base by bringing more significance!

[David Warner]

Adding relevant images to your feed can increase your click-through rates. This is another important optimization tip you can use. It will help you rank well in Google Base. Finally, Google product search uses seller ratings; customers leave feedback about their purchase experience with a company as on any online purchasing portal. So try and get as good a rating as possible as this will only positively impact your rating in Google Base.