I stumbled on this through someone i have a great deal of respect for in the search industry. Niel the creator of Trada started a revolution of utilising experts from the world in a very secure transparent environment to create and optimise paid search campaigns for clients in a risk free model.

The client gives a background of their objective, very similar to how you work with an affiliate giving a background to the company and limitations of what you can and can't do!

The expert advertisers who will have to pass an exam on trada before they join, will create campaigns.

The client choses to set those campaigns live through the Trada API which is linked to the major search engines.

If the campaign reaches the clients CPA target, it is seen as a bonus for the advertiser, now the great part is the incentive for the paid search experts is to maximise the efficiencies through non dodgy affiliate style means to achieve the minimal CPA for the client, as they earn money on the difference of the CPA target vs the CPA achieved.

E.g. if the target is £10 and you achive £7 CPA, you earn £3 per sale and it's all automated because its all done through the Trada API.

It's a very cheap, effective, efficient and scalable way of running a campaign nationally, internationally, through multi lingual means. I've been monitoring these campaigns recently and have been very impressed by the quality of alot of campaigns. The great thing is PPC experts can also be reviewed and ranked by advertisers giving you an indication of who is good and who isnt which is important to trust someone’s work before you approve their campaigns/adcopies to be set live.

All a client would require is a search manager to sub manage the growing number of ppc experts for their campaign. This system is always changing and updating, i see new features on the system nearly every week. Time parting, day parting and other advanced features like site links etc. are yet to be integrated but i only have great thoughts and things to say about Trada.